“Conformity” has never been a part of Connie Acholonu’s lifestyle, owner and founder of Audaciously’WE Naturals. Exposure to childhood traumas, she decided to set her sights on starting on a new journey once she graduated high school. Enlisting in the U.S. Navy where she thrusted herself further into conformity, she was hit with rules regarding “hair”. To be in accordance with government guidelines, she always had to ensure she was abiding by the “rules”, so after serving eight (8) honorable amazing years she decided to turn her sights back home to Dallas, TX.
In 2003, she decided to take a natural approach to her hair, and as she states, “there was nothing in the market for my nappy head”. There were no big-time YouTube “influencers” to influence her, no TikTok, no Snap Chat, no Facebook, and certainly no Instagram to help guide her on the journey of natural hair. However, her hair began to grow like wildfire once she began her research. Her Caribbean ancestors were helping a sister out, lol! She began on her quest to becoming her true self, never placing boundaries on herself because 18 years ago she did what was not popular at all, at that time.
In 2017, after a nasty and devastating divorce, she slipped into a very deep, dark depression. This experience rocked her world. But after regaining her self-esteem, and picking up the pieces she decided to follow her dreams of creating her own hair care products. Starting with her flagship hair product…the “Ultimate Hair Drip: Deep Hydrating Hair Oil Serum” dedicated to her Jamaican roots, she’s infused Jamaican Castor Oil with a total of nine (9) top-tier oils super enriched in multiple vitamins, and fatty acids known to encourage maximum healthy hair growth. Also, the “Ultra Moisturizing Hair Truffle: Whipped Crème Brulee” developed to ensure your hair is quenched in moisture with Raw Shea Butter direct from Africa. Follow her journey as she celebrates the beauty of anyone that has ever suffered, took a loss, or simply trying to regain their focus. Her mission is to tell everyone’s story through their CROWN, one Queen at a “shine”!
*Founder/Owner Constance Acholonu of Audaciously’WE Naturals is of proud Jamaican descent. Holds a Bachelor of Science degree from Texas Tech University and is a lover of all things awesome and dope!